Nothing Compares to Ewe

How do we love thee, wool?  Let us count the ways...

Softly, softly 

Good quality wool is lustrous, sumptuous and luxurious – far superior to carpets made from synthetic materials. Known for being wonderfully soft underfoot, a wool rug or carpet can make any space feel instantly cosy and comfortable (it’s that comfort level which means all those little sheep can bear being out in a blustery field all day).

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Practical magic

For all its beauty, wool is also incredibly durable and hard-wearing. Thanks to the fibre’s crimped structure, it has an inherent spring and elasticity, which means wool floor coverings can resist indentations left by furniture – and withstand the pressure of anything else daily life may throw at them.

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Clean state

It’s a myth that hardwood flooring is better for allergy sufferers – in fact, its surfaces allow dust and allergens to bounce around freely, making symptoms more pronounced. Wool, on the other hand, is hypoallergenic and antibacterial, acting as a natural filter by trapping in all the nasties (including volatile organic chemicals, known as VOCs, found in paint and cleaning products), consequently purifying internal air for up to 30 years.

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No smoke, no fire

Wool carpets are naturally flame retardant (that’s due to wool’s high water and nitrogen content, science fans) without needing to be chemically treated. Difficult to ignite and easy to extinguish, it won’t melt like synthetic fibres do nor emit toxic fumes, minimising the risk of dangerous smoke inhalation. So, it’s no exaggeration to say your carpet could save a life.

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Just right

By absorbing heat then releasing it slowly, wool carpets help to keep your home warm in winter while regulating temperatures in summer (which means reduced energy costs for you). Wool can even control the humidity of a room to a degree (no pun intended) by removing excess moisture from the air – thus helping you to sleep more soundly while benefitting homes that are prone to damp and mould. Added bonus: its insulating properties also reduce noise and echo, making the atmosphere even cosier.

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Green piece

As sheep are shorn and regrow a new fleece each year, wool is one of the most sustainable and renewable fibres out there. While it has little environmental impact during the production process, the end product is also biodegradable. And as a wool rug, runner or carpet will last longer than synthetic, you won’t need to buy new again for many years to come – earning wool extra eco points.

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Brit spirit

The farming of wool helps keep our land green and pleasant, as sheep-grazing maintains the countryside and fosters habitats for wildlife to thrive. In return, the infamous British climate bestows our wool with outstanding durability, flexibility and warmth – no wonder Axminster Carpets stand by it as being the finest in the world.

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Take care

The natural structure and waxy coating of wool gives it an in-built resilience to dirt. So, a wool carpet is tough to get mucky but when it does, it’s easy to clean – just invest in an upright vacuum and go over your wool rug, runner or carpet regularly. As for spills and stains? Steer clear of bleach or harsh chemicals – instead, act promptly and blot using mild, dissolved liquid detergent to clean the area, ensuring not to rub or get it too wet.

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Overherd" a few of our favourite wool jokes and puns (use with a-baa-ndon)

What do you call a sheep with no legs? A cloud.

Why was the lamb hiding from everyone? It was feeling sheepish.

What did the sheep say to the thief? You’ve just fleeced me!

What’s a sheep’s favourite newspaper? The Wool Street Journal.

Every sheep’s aim in life is to wool the world.

All’s wool that ends wool.

To be contin-ewed…

Unveil the magic of carpets, rugs and runners in your own home

Ready to take to the floor? Explore the House of Hackney by Axminster Carpets collection in full or book a complimentary Decorating Consultation to discover which design is right for your space. 

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In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns.

In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns, botanicals have the unique power to infuse a room with colour, vitality and life. But amidst all this, the loveliest addition might just be to carve out your own quiet little nook.

@PEARLLOWE
@PEARLLOWE
@PEARLLOWE

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras, hand-painted porcelain candle pots and treasured keepsakes you’ll have picked up on your travels.

The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras.

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras.

Is living in a white-painted box driving you up the wall?

Made from wood pulp sourced from FSC-certified trees, complete with added textile fabrics for strength and stability, our wallpaper is PVC-free and produced using the eco-friendliest methods available.