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Make Your Paint Pop

Discover a More Creative Approach to Colour

Here at House of Hackney we believe in a more creative approach to colour. Colour has always been at the heart of our brand, ever since we launched back in 2011; a riot of colour into a sea of beige. With its ability to uplift, calm and comfort, colour - and nature alike - can transform any space into a personal sanctuary with an abundance of personality. But when selecting the perfect paint approach for your scheme, think beyond colour-blocking and white-walled living. When choosing the ideal ‘The Art of Nature’ hue for you it’s important to consider the ‘big picture’, it’s all about being inventive with your chosen colour. Need a little help igniting your imagination? Here we’ve put together all shades of inspiration…

Before you Begin

Before we get to the good bit, it’s important to take into consideration your home’s existing finishes. What do you want to change? And what can be changed? Ensure your choices align with what you are working with. 

Turn Back Time

When coating a traditional home in colour we encourage you to be inspired by its unique attributes. Immerse yourself in the rich past of your own personal sanctuary by referencing it in your chosen paint shade. For example, complement stained glass or a vintage tile with a colour that will work in harmony with the feature’s heritage. 

The Fifth Wall

Take your colour palette to new heights and paint your ceiling. Often overlooked, considering the ceiling in the overall design of a room can be a powerful move in creating unexpected impact. Certain to add character and atmosphere, opting for a tonal colour scheme that also covers your ceiling can make a room feel more immersive. 

Pairing with Print

Looking to match paint to your favourite House of Hackney print? We’ve got you (and your scheme) covered. Read morehere.

What about Woodwork?

Dare to go dark. When selecting the colour of your woodwork to complement your chosen print, we recommend picking out a darker detail from the design and matching your paint to this. Not only will this add an extra layer of luxury to your space, it will also establish a more regal mood. 

Swathe Your Scheme

Make a statement with your soft furnishings, choosing cushions and fabrics that contrast with your chosen paint shade creates visual interest. As well as colour, take time to consider texture. For example, when working with a matte finish paint a sumptuous viscose velvet will complement your chosen colour and add an extra chic sheen to your scheme.

The Decorative Details

Paint provides the perfect backdrop for your personal possessions. Complement your chosen shade with treasures and trinkets that really make your paint pop - think sumptuous cushions, luxury runners and our iconic playful lamps

Put the Fun in Function

For those less practical spaces, dramatic hues can lend a theatrical touch in which your creativity can truly flourish. 

Follow Your Fantasy

Be bold and brave. Get creative, especially in those smaller, more hidden spaces where you can really experiment. Think inside the box, literally - coat downstairs bathrooms, closets or large cupboards to create charming accents of the unexpected. 

Ready, Set, Swatch

Now we have ignited your imagination, it is time to order a swatch. Painted for a finish and colour true to life, swatches are available in matte Emulsion only. For our Eggshell paint the finish will vary slightly to the Emulsion swatch. 

Ready, Set, Swatch.

Found the perfect paint pairing for your favourite House of Hackney print? It is time to order a swatch. Painted for a finish and colour true to life, swatches are available in matte ‘Emulsion’ only. For our ‘Eggshell’ paint the finish will vary slightly to the ‘Emulsion’ swatch. 

Our Eco Credentials

Our vibrant approach to colour has always been rooted in nature’s tonal harmony. Like many artists before us, we look to the natural world as our everlasting design muse. In our work we hope to imitate its beauty, creativity and idyllic compositions, an ethos that is emulated in each and every one of our paint shades.

Inspired by the colours of nature’s apothecary the collection pays homage to nature not only through irreverent colour - but also in the very way our paint is made. With the ability to transform any space in a matter of two coats, our water-based, Low VOC, non-toxic paint is sustainably produced to order in Britain, ensuring there is a light environmental footprint and no waste. 

Honouring nature’s clever use of resources the collection has end-to-end recyclable packaging, including a complimentary FSC-approved stirrer crafted from by-products. This reduced-waste approach extends to our paint samples - we offer paint swatches instead of sample pots. 

A friend to the planet and to the animal kingdom, our paint consists of no animal derived products and is not tested on animals. And to keep the kindness rolling; for each paint tin sold, House of Hackney purchases and protects 35 square metres of forest, thanks to our partnership with the World Land Trust, the international conservation charity that safeguards our most vital natural ecosystems and threatened habitats, acre by acre.

 

Our paint properties

The 40 + colours behind ‘The Art of Nature’ paint palette we’ve created are not endless but perfectly considered, with each of the key colour ‘families’ represented in their tonal harmony. We will slowly and artfully grow these colours. We understand that the finish is as important as the colour and we’ve created a low sheen, chalky finish for a timeless aesthetic.

We’ve also made sure that our paint is durable, easy to apply - with just 2 coats needed - and quick-drying so that we have all your paint needs covered. Our aim is to inspire you to get creative with nature’s paintbox. With a choice of bases - emulsion for walls and ceilings, as well as eggshell for woodwork - there are endless possibilities with House of Hackney paint. There are no rules, just encouragement from us to decorate in a way that makes you happy. Follow your heart and choose the colours that you love.

From our House to yours,  The Art of Nature’ ships globally. 

We'd love to help

We have long guided those who step into our House along their colour journey. With a decade of experience advising our customers on all things paint under their belts, the House of Hackney team are experts on instilling a harmonious balance of tonal colour into the interior. ‘The Art of Nature’ marks an exciting new chapter in which we can offer our own paint as the perfect complement to the brand collections. We’re here to help you every step of the way. Book a complimentary ‘Paint and Colour Consultation’ and call on our consultants to help you with everything from colour matching, to conjuring your desired mood with the ideal hue for you.

Step one

 First things first, book your appointment. Whether you choose to step into our House or stay in the comfort of your own home, simply select an in-person or digital appointment for a time that works best for you. 

Step two

Tell us all about you and your project. In order to start teasing out your tastes, we will send you a short questionnaire to complete. (Top tip: Attaching photos of your chosen space starts your floor covering off on the right foot.)

Step three

Welcome our House into your home. Where possible, our consultant will meet you in your chosen space to help advise on the perfect fit for you. 

Step four

You receive complimentary yarn samples, inspirational reference imagery and the option to trial selected products with our array of loanable kibbies; all with a bespoke quote for any products you may be interested in. 

Step five

Make sure everything measures up. Where needed, confirm your required measurements, or alternatively we can help advise on a third-party measuring service. 

Let’s get things in order. Our experts will assist in quantifying, placing and tracking your order. Once payment is taken, production begins. 

If you would like any further details about our Axminster Flooring Consultation, please feel free to contact our London Showroom via email or call us on 44 (0) 207 739 3901. Ready to welcome our House into your home? Book an appointment at the link below. 

Step one:

First things first, book your appointment. Whether you choose to step into our House or stay in the comfort of your own home, simply select an in-person or digital appointment for a time that works best for you. 

Step two:

Tell us all about you and your project. In order to start teasing out your tastes, we will send you a short questionnaire to complete. 

Step three:

Our experts will advise you on your dream scheme and reveal the House of Hackney collections  they have curated specifically for you. 

Step four:

You receive a complimentary curated sample pack and a personalised digital mood board; all with a bespoke quote for any products you may be interested in. 

Step five:

Let’s get things in order. Our experts will assist in quantifying, placing and tracking your order.

 

ANY QUESTIONS:

If you would like any further details about our Interior Styling Consultation service, please feel free to contact our London Showroom via email or call us on 44 (0) 207 739 3901. Ready to welcome our House into your home? Book an appointment at the link below. 

 

Start With Finish

The better the finish of your walls, the better the wallpaper will look. So ensure that your walls are dry, even and firm before starting – this may mean scraping off any old, loose wallpaper, filling in holes and sanding the walls down. If the walls are a little on the old or uneven side, we suggest applying lining paper before hanging the wallpaper.

Seal the Deal

If you’re working on a newly plastered wall, you’ll need to seal the wall with primer beforehand to prevent the paste from being absorbed by the plaster, which will in turn cause the paper to shrink.

Paint to Prevent

It’s a good idea to paint the wall in the same colour as the background of your wallpaper, as this will prevent any visible lines where the seams meet. Most DIY stores offer a colour matching service, so just take a sample of your chosen wallpaper and you’ll be able to create paint in a coordinating shade.

Air it Out

You should turn the central heating off and ensure the room is well-aired before, during and after both the application and drying time – otherwise, the wallpaper will shrink and leave visible gaps between the panels. Then, do your best to wait 48 hours before turning the heating back on.

Have on Hand

You’ll need a brush, a roller and tray, a plumb line, a firm sponge, a kettle, a knife and an edge cutter. Oh, and a ladder. While that sounds like a lot, our wallpaper is very easy to hang once you have the right tools – simply follow along with the step-by-step guide and DIY will feel as easy as ABC.

Prepare to Paste

Our favourites to use are the Beeline Yellow Top Wallcovering Adhesive and Solvite’s ‘Paste the Wall’. Alternatively, you can use any water-based, pre-mixed paste that is good quality and suitable for the paste-the-wall application method.

Identify your space

Which room would you like to wallpaper? Consider the size and function of the space. There’s no right or wrong answer, House of Hackney wallpaper is designed for each and every room in the home: we see it as an opportunity to completely transform any space, imbuing it with beauty and personality. 

Match your mood

It’s important to ensure you are conjuring the desired mood for your room. For example, while bold, psychedelic designs work well in the living room, prints that are a little more serene - think nature-inspired motifs in tranquil colour palettes - are best for the bedroom and bathroom. 

Pick your paint

You’ve picked your print and seen your sample, now get creative with colour. Keep things complementary and choose a paint colour that also features in your wallpaper. Or make an impact, and play with a contrasting colour palette. 

Quality and quantity

Our online wallpaper calculator (found on each product page) makes it easy to work out how many rolls to order – simply enter the height and width for each of the walls you would like to decorate, then we’ll do the maths for you. Alternatively, our in-house experts are on the other end of the line, happy to advise.

Print to order

There’s only one thing left to do, add to basket. Made to order, each roll is crafted at a little factory at the forefront of sustainability. Ready for delivery in 5-7 business days, your order will be delivered directly to you - from our House, to yours.  Need help getting your wallpaper journey started? Our Design Consultation service offers all the support you need in turning your interior design dreams into a reality.

*Link to design consultation

Primer for Prepping

You’ll need a brush, a roller and tray, a plumb line, a firm sponge, a kettle, a knife and an edge cutter. Oh, and a ladder. While that sounds like a lot, our wallpaper is very easy to hang once you have the right tools – simply follow along with the step-by-step guide and DIY will feel as easy as ABC.

 (*Link to step-by-step guide)

Paint for Prevention

You’ll need a brush, a roller and tray, a plumb line, a firm sponge, a kettle, a knife and an edge cutter. Oh, and a ladder. While that sounds like a lot, our wallpaper is very easy to hang once you have the right tools – simply follow along with the step-by-step guide and DIY will feel as easy as ABC.

 (*Link to step-by-step guide)

Clothing for Cleaning

If you ever need to clean the wallpaper, lightly dust with a microfibre cloth or wipe it gently with a damp (not soaking) cloth.

Lets Not Forget

Some great tunes and your favourite cuppa. Now get rolling!

A proliferation of pattern

The frieze-filling-dado wallpaper scheme highlights the popularity of wallpaper in Victorian homes. It was first recommended in 1868 as a way of breaking up the monotony of a single pattern on the wall, and by 1880 it was a standard feature in many fashionable interiors. The dado paper covered the lower part of the wall, between the skirting board and chair rail; above this hung the filling, and above this the frieze. And as if three different wallpapers were not enough decoration for any room, the scheme was often combined with ceiling papers to complete the densely-patterned effects. Ideally, the frieze should be light and lively, the filling, a retiring, all-over pattern, and the dado should be darker to withstand dirt and wear and tear. Co-ordinating papers, printed in muted 'art' greens, reds, yellows and golds, could be extremely attractive but the frieze-filling-dado-ceiling combination often led to visual overload. The treatment was best suited to hallways and stairs. But by 1900 ceiling papers had disappeared and, in artistic interiors, wide friezes, like the Peacock pattern produced by Shand Kydd, were hung above plain or simple panelled walls.

What are the rub counts for the House of Hackney fabrics?

Our velvets and cotton-linens boast rub counts of 40,000+, our cut-velvets achieve a count of 25,000+ and our jacquards come in at 10,000+.

All our fabrics are family-friendly and hardwearing whilst remaining luxurious to the touch.

If I order a SABER runner can it feature more than one tiger?

On standard staircases, the SABER runner would feature just the one tiger. However, if you’re looking to order a longer runner that will stretch across multiple staircases or different spaces (e.g. onto a landing), then we would be able to create a bespoke runner with a number of tigers prowling on it – we would just need to know your specific requirements to get the runner looking just right. For more details and to place a bespoke order, please contact our Customer Services team.

 

Can I change the placement of the SABER tiger on my runner?

Yes, just let us know how far away (in centimetres) from the start and end of the runner that you would like the tiger to sit.

Can I order my floor covering in a custom colour?

At present, we do not offer custom colours. The entire House of Hackney x Axminster Carpets collection is woven on one loom from just nine shades of yarn, the colours ranging from ‘Petrol’ and ‘Vermillion’ to ‘Blush’ and ‘Tobacco’ – all hand-picked to represent our signature palette. We feel that the effect is at once harmonious, unique and timeless. 

Can the scale of the patterns be changed?

Again, this is something we are currently unable to do. We have worked closely with the talented craftspeople at Axminster Carpets to translate our prints into floor coverings that are woven in rich detail with perfect proportions. As such, each print makes a statement (there’s a reason we call it “art for the floor”) while beautifully suiting any space, whether big or small.

Do your floor coverings come with a gurantee or warrantee?

Each design is guaranteed to last for up to 25 years, thanks to that aforementioned combination of expert craftsmanship and the finest British wool. For all its beauty and superbly soft texture, wool is also incredibly durable and hardwearing. The fibre’s crimped structure gives it an inherent spring and elasticity – meaning that wool floor coverings can resist indentations left by furniture and retain their beauty for years to come.

How do I care for my floor covering?

Even though it’s guaranteed to last, there are a few things you can to do to keep your floor covering looking as good as new, even 25 years later.

Our top tip would be to take your shoes off (and ask your guests to do so as well): this will not only safeguard against dirty footprints but will also prevent the soles of your shoes from damaging the carpet pile. Rearranging the positions of your furniture pieces from time to time can also help to reduce any wear and tear.

As the natural structure and waxy coating of wool gives it an in-built resilience to dirt, wool floor coverings are tough to get mucky – but when they do, they’re easy to clean: just invest in an upright vacuum and go over your rug, runner or carpet regularly. As for spills and stains? Steer clear of bleach or harsh chemicals – instead, act promptly and blot using mild, dissolved liquid detergent to clean the area, ensuring not to rub or get it too wet.

While still new, your wool floor covering may shed a little fluff – vacuum it regularly and the fluff won’t affect the luxurious look and feel of the pile. And if the pile ever starts to look flat, simply vacuum against the direction of the pile to give it a lift.  

Printed in England by family-run factories in areas where the textile trade goes back generations, our fabrics are made using environmentally friendly methods and materials. And, by recovering the furniture you already own, you too can play a part in protecting the environment – saving timeworn pieces from winding up in landfill, where 627,000 tonnes of discarded designs (the equivalent of 4.2 million sofas) find themselves each year.

Read on to discover more about reupholstering (a task for which we always recommend a skilled professional, unless you’re a dab hand at DIY – our Customer Services team will be able to point you in the right direction).

Spotted another window of opportunity for your favourite House of Hackney fabric? Our online made-to-measure service makes it incredibly easy to create your dream curtains or blinds: simply enter a few details and our expert craftsmen will get to work, whipping up wondrous window coverings especially for you.

What if the walls are old or slightly curved?

We recommend a technique called “wallpaper stitching” to ensure a perfect finish.

Simply follow our step-by-step guide as usual, ensuring the room is cool and well-aired to prevent the wallpaper from shrinking.

Next, reach for some low-tack painter’s masking tape (we recommend FrogTape Yellow for delicate surfaces – just avoid using masking tape as this could damage the protective finish of your wallpaper).

Apply approx. 15cm of the tape across the seams (every 30 – 40cm) to keep them held together. Wait 24 hours for the adhesive paste applied behind your wallpaper to air-dry, then use a hairdryer or a sponge/soft cloth with a little hot water to gently go over the tape – this makes its glue dissolve, so the tape can then peel off more easily. 

By keeping the seams tightly together, this technique prevents them from opening up when the paper dries. As well as old walls with uneven, bumpy surfaces, “wallpaper stitching” works well on dark wallpaper and the designs in our ‘Climbing Walls’ collection – preventing any white edges of the wallpaper from showing between the solid block-colour backdrops.

How do I wallpaper the corners of a room?

For internal corners, start by pasting the wall into the corner and a little way around. Match up the left edge of the wallpaper and brush it into the corner and around it. It may be that the corner is not perfectly vertical – you’ll only need to go around the corner with the paper by approx. 2-3cm or until the wall is vertical again.

As per our step-by-step guide, the first sheet of wallpaper should have been hung 40cm out from the corner, so do the same here (or match up to that line) and overlap the paper. It’s perfectly fine for the paper in the corner to overlap and, though it could be left to dry, for a professional finish you should take a very sharp or fresh blade, along with a steel straight-edge, to cut the papers where they overlap. Remove the excess off the top paper, then peel the top paper back and remove the excess of the bottom paper.

Next, push the top paper down: it should match and meet perfectly with the bottom paper and join like two seams of wallpaper. (This is why it’s a good idea to overlap in a corner, so any potential mismatches don’t show!)

As for external corners? When you hang the paper to the wall, wrap it around the corner. Again, the wall may not be “true”, so some overlapping may be required – in which case, follow our instructions above to ensure that the overlap in not in sight, but around the corner instead.

 

How do I tackle plug sockets and fittings?

Start by unscrewing and removing the outer casing of the socket or switch. Apply the sheet of wallpaper as normal and let it hang over the socket area. Next, use a knife to slice a cross-shaped opening, diagonally from corner to corner across the socket area, then cut away the excess. Smooth the paper down with a brush or sponge before reattaching the front cover of the socket.

Which rooms are House of Hackney wallpapers designed for?

Our wallpaper is designed for each and every room in the home: we see it as an opportunity to completely transform any space, imbuing it with beauty and personality. Even if you just wallpaper a small box room or an under-stairs cupboard, you’ll find yourself immersed in a magical world of print and colour.

 

How do I know which print will work in a certain room?

Two of the biggest misconceptions are that you should paint your walls white to make your home feel more spacious, and that wallpaper everywhere will only make rooms feel smaller – if anything, it opens them up and creates depth by drawing you in. So, don’t worry about the size of a room and instead focus on the mood you wish to convey: while bold, psychedelic designs work well in the living room, prints that are a little more serene – think nature-inspired motifs in tranquil colour palettes – are best for the bedroom and bathroom.

INSPIRATION

A Corner of Paradise

Be inspired with ideas for how to make our House your own.

Shop Inspiration

INTERIOR & PHOTOGRAPHY: SARAH DEAN
INTERIOR & PHOTOGRAPHY: SARAH DEAN

In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns, botanicals have the unique power to infuse a room with colour, vitality and life. But amidst all this, the loveliest addition might just be to carve out your own quiet little nook. A snug away from the main action where you can curl up in a comfy chair and hit pause, if only for a moment. In a room where absolutely everything and anything goes, this is truly where the magic happens.

INSPIRATION

A Corner of Paradise

Be inspired with ideas for how to make our House your own.

Shop Inspiration

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras, hand-painted porcelain candle pots and treasured keepsakes you’ll have picked up on your travels.

The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras.

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras.

Is living in a white-painted box driving you up the wall?

Made from wood pulp sourced from FSC-certified trees, complete with added textile fabrics for strength and stability, our wallpaper is PVC-free and produced using the eco-friendliest methods available.

 

“We will never stop fighting for this planet, for ourselves, our future and for the future of our children and grandchildren.”

- Greta Thunberg, Environmental Activist

INTERIOR & PHOTOGRAPHY: SARAH DEAN

If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.

When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.