In 2011 House of Hackney was born around our kitchen table out of a desire to bring the beauty of the natural world into the home. With a typically tiny London back yard, we wanted to create indoor ‘living’ rooms inspired by the prints and palette of our design muse, Mother Nature. When we couldn’t find the interiors we were looking for we decided to create our own.

After a decade of white-walled minimalism and a time of societal unrest, we no longer wanted to live in a white box, but to surround ourselves with print, colour and texture. Perhaps out of nostalgia for a time passed, we wanted to evoke the wallpapered bedrooms of our 1980’s childhoods. We wanted to empower people to rip up the decorating rule book, to be playful with their homes, and follow their heart to create spaces that truly made them happy.

From the start we had a vision to create a different type of company than the ones we had worked for; one of true integrity which valued its people and our planet; one which was led by head and heart. The world didn’t need another interiors brand –we needed to create one that had true purpose. As our aesthetic was heavily influenced by Britain’s heritage, it was important to us to use local production, for authenticity, quality and to support local employment. We spent 6 months travelling around the UK in our van, knocking on doors and chasing manufacturing leads. Across the country we were excited to find pockets of traditional manufacturing, where families passed down their craft through generations. We believe in buying less, but buying better. The factories we found back then are the same ones we work with today. As a team we turn designs into beautifully crafted products that we call ‘future heirlooms’; pieces created with such skill and integrity that they stand the test of time.

We are hugely inspired by William Morris and share his belief that design should be beautiful, useful and democratic; beauty should be enjoyed by the many, and not the few. We wanted people to be able to save up a little and buy a truly special piece that was designed with purpose, made with love and built to last. This is why we decided from the start that we’d set lower profit margins so we could pitch products at an attainable luxury price so they could be enjoyed by more people.

Neither myself nor my husband and co-founder Javvy studied business before setting up House of Hackney. In many ways this was a blessing. Without having been schooled in the rules of economics we conjured up a heart-led vision for our brand, creating something that was as beautiful inside as it was on the outside – that truly honoured the natural world and the beautiful hands that created our products.

We made it our mission to inspire people to protect our common home by bringing the beauty of Nature into theirs.

We can’t take without giving back and over time House of Hackney has evolved in its purpose to be a voice for Nature. As founders of the brand we humbly work to deliver on this purpose.

Our House is built upon the foundations of Creativity, Compassion and Community. As a B Corp brand, we aim to use our business as a force for good, to truly improve the health and happiness of our planet and its people.

From our Hackney roots, new shoots have grown in London, Cornwall and New York. As part of our regenerative journey it is our mission to champion and support these communities leaving them better than how we found them.

We believe in Nature’s symbiosis and that everyone can do well together. We believe in knowledge sharing and collaboration at grass roots level.We believe that business can be a force for good.

With love

Frieda & Javvy
Co- Creators of House of Hackney

In 2011 House of Hackney was born around our kitchen table out of a desire to bring the beauty of the natural world into the home. With a typically tiny London back yard, we wanted to create indoor ‘living’ rooms inspired by the prints and palette of our design muse, Mother Nature. When we couldn’t find the interiors we were looking for we decided to create our own.

After a decade of white-walled minimalism and a time of societal unrest, we no longer wanted to live in a white box, but to surround ourselves with print, colour and texture. Perhaps out of nostalgia for a time passed, we wanted to evoke the wallpapered bedrooms of our 1980’s childhoods. We wanted to empower people to rip up the decorating rule book, to be playful with their homes, and follow their heart to create spaces that truly made them happy.

From the start we had a vision to create a different type of company than the ones we had worked for; one of true integrity which valued its people and our planet; one which was led by head and heart. The world didn’t need another interiors brand –we needed to create one that had true purpose. As our aesthetic was heavily influenced by Britain’s heritage, it was important to us to use local production, for authenticity, quality and to support local employment. We spent 6 months travelling around the UK in our van, knocking on doors and chasing manufacturing leads. Across the country we were excited to find pockets of traditional manufacturing, where families passed down their craft through generations. We believe in buying less, but buying better. The factories we found back then are the same ones we work with today. As a team we turn designs into beautifully crafted products that we call ‘future heirlooms’; pieces created with such skill and integrity that they stand the test of time.

We are hugely inspired by William Morris and share his belief that design should be beautiful, useful and democratic; beauty should be enjoyed by the many, and not the few. We wanted people to be able to save up a little and buy a truly special piece that was designed with purpose, made with love and built to last. This is why we decided from the start that we’d set lower profit margins so we could pitch products at an attainable luxury price so they could be enjoyed by more people.

Neither myself nor my husband and co-founder Javvy studied business before setting up House of Hackney. In many ways this was a blessing. Without having been schooled in the rules of economics we conjured up a heart-led vision for our brand, creating something that was as beautiful inside as it was on the outside – that truly honoured the natural world and the beautiful hands that created our products.

We made it our mission to inspire people to protect our common home by bringing the beauty of Nature into theirs.

We can’t take without giving back and over time House of Hackney has evolved in its purpose to be a voice for Nature. As founders of the brand we humbly work to deliver on this purpose.

Our House is built upon the foundations of Creativity, Compassion and Community. As a B Corp brand, we aim to use our business as a force for good, to truly improve the health and happiness of our planet and its people.

From our Hackney roots, new shoots have grown in London, Cornwall and New York. As part of our regenerative journey it is our mission to champion and support these communities leaving them better than how we found them.

We believe in Nature’s symbiosis and that everyone can do well together. We believe in knowledge sharing and collaboration at grass roots level. We believe that business can be a force for good.

With love

Frieda & Javvy
Co- Creators of House of Hackney