HOUSE OF HACKNEY X AXMINSTER CARPETS
WOOL IS COOL
NATURE’S PERFORMANCE FIBRE
Chosen for both its beauty and performance, wool remains one of Nature's most remarkable fibres.
Warm underfoot, naturally durable and acoustically absorbent, it softens sound while bringing comfort and texture to everyday living. Renewable, natural and durable, wool reflects our commitment to creating interiors that are both beautiful and enduring; that’s why our House of Hackney x Axminster Carpets collection is made with 100% wool.
TOUGH, RENEWABLE, BEAUTIFUL
TOUGH, RENEWABLE, BEAUTIFUL
Evolved to withstand extreme conditions, wool is naturally durable, naturally biodegradable, naturally insulating, naturally renewable (and naturally beautiful) which is why it has been trusted in interiors for centuries, and protecting sheep for millenia.
WHY CHOOSE WOOL CARPET?
As well as looking and feeling beautiful, wool is Nature’s high-performance fibre, offering durability, warmth, flexibility and reliability.
Wool carpets are a sustainable choice in the home, not only because wool is a renewable fibre, but also because of its natural ability as an insulator against both cold and heat. Wool fibres have a structure that traps air. During colder months, this acts as a barrier to prevent heat from escaping through the floor, whilst, in warmer weather, it can absorb excess moisture from the air, creating a cooling effect. This helps contribute to energy conservation, in turn, lowering utility bills. Compared to flooring made with synthetic fibres, 100% wool carpet is extremely durable, and when cared for properly, will last for years to come, saving money in the long run.
Contrary to popular belief, wool carpets and rugs are actually great for allergy sufferers. Because of its natural structure, wool helps to cleanse the air of dust, airborne allergens and volatile organic chemicals (VOCs), whilst hard floors allow allergens and dust to travel in the air which can make symptoms more pronounced.
WHAT ARE THE BENEFITS OF WOOL CARPET?
WHAT ARE THE BENEFITS OF WOOL CARPET?
- It’s cost effective; compared to synthetic fibres, wool better insulates against temperature differences, and is far more durable, lasting for many years
- It’s a natural humidistat which means it can control the humidity of its surroundings
- It’s flame retardant and won’t melt like manmade fibres found in other carpets
- Wool is absorbent and can absorb volatile organic chemicals whilst reducing formaldehyde present in the atmosphere from other materials
- Wool carpets should purify indoor air for up to 30 years. Carpet is better in homes where people suffer from airborne allergies than bare wood or hard floors, which cannot absorb dust and allergens
- They have sound absorption capabilities. The dense nature of wool fibres effectively dampens noise, reducing the transmission of sound between floors and rooms.
- Wool is 100% renewable
ARE WOOL CARPETS DURABLE?
Wool is a material that Nature designed for the long haul. Ever noticed that high-traffic areas like hotels, theatres and airports have wool carpet? That’s because it’s made to endure.
Wool fibres have a natural elasticity that allows them to bounce back from compression, meaning your carpet will retain its soft, plush texture for years to come. And thanks to its moisture wicking properties (wool can hold up to 35% of its own weight in moisture without feeling wet), and the natural presence of oils like lanolin that keep sheep safe protected from harsh weather, wool flooring has built in stain protection, making it more resilient to wear and tear than synthetic carpets.
When looked after, a wool carpet can last for decades, making it a sustainable investment.
ARE WOOL CARPETS SUSTAINABLE?
ARE WOOL CARPETS SUSTAINABLE?
By nature, wool is one of the most sustainable materials around.
Unlike carpets made from synthetic materials like polyester which is derived from fossil fuels, wool is a completely renewable fibre.
Sheep graze on natural pastures and require little intervention to produce fleece, which is sheared without harming the animal, offering a low-impact material.
Our carpet is the product of Axminster’s manufacturing process that’s carefully managed at every stage in order to reduce environmental impact. The wool pile is woven from 100% wool at the Axminster factory in Devon, England. The majority of the wool used is locally sourced from British sheep and processed in the UK to reduce raw material road transport miles. The rest is made up of responsibly sourced wool from AsureQuality verified free-range sheep from New Zealand. The wool sourced is restricted to these two origins, and has documented assurance on the animal welfare and traceability, meaning we know exactly where it came from.
The backing of each carpet, rug and runner is made from natural cotton and jute. The cotton is BCI (Better cotton initiative) or GOTS (Global Organic Textile Standard) accredited. Jute is a natural vegetable fiber extracted from the bark of flowering plants.
THE COLLECTION
THE COLLECTION
With over 20 of our most loved prints in more than 40 Nature-inspired colours, from florals and foliage to stripes and animal print, this collection of 100% wool carpets, rugs and runners is designed to lay the foundation from which every beautiful interior grows.
Woven at the Royal Warrant holding Axminster Carpet factory in England, each piece is meticulously crafted by the country’s finest weavers, just as it has been since 1755. Here heritage is not preserved, but something to be loved and lived in the everyday.
Discover the House of Hackney x Axminster Carpets collection, made to be loved for generations. Naturally…
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