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Step into The Fantastical World of Flora Fantasia
Inspiration Hub
Casting a Spell: The Supernaturally Beautiful Blooms of Majorelle.
Once upon a time, in a land not far from the isle of Avalon where our tale began, a young boy and girl lived in a tiny cottage close to a great forest. The siblings feared the woods, for frightening figures seemed to lurk in the gloom. Deep within the sea of dead trees stood a house like no other: built from gingerbread bricks, the windowpanes were piped with chocolate and the roof dripped with icing. You’ll have already heard the story of how those children got lost in the woods and were lured into that strange house. But what you may not know is what happened after their escape – of what came after the ‘happily ever after’…
In our House, we’ve always done things differently – and our new collection is no exception. For this is not a typical Spring/Summer launch: instead, the ‘The Fantastical World of Flora Fantasia’ aligns with Imbolc, the pagan festival that marks the stirrings of new life, the earth’s awakening and the return of light after months of darkness.
Imbolc is one of the cornerstones of the ancient Celtic calendar, around which all our forthcoming collections will circle. As the first interiors brand to break away from the traditional seasonal format, this may seem radical – but given House of Hackney’s unique esoteric leanings and innovative spirit, it’s perhaps not so surprising after all.
If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
A mantelpiece, if you’re lucky enough to have one, is even more worthy.
The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras, hand-painted porcelain candle pots and treasured keepsakes you’ll have picked up on your travels.
If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
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When it comes to furniture, your choice will likely be dictated
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When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
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When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
Inspired by the fairy-tale gardens at the Castle of Trematon (which our founders Frieda Gormley and Javvy M Royle inherited from royal landscape gardeners Julian and Isabel Bannerman), ‘The Fantastical World of Flora Fantasia’ celebrates nature at its most surreal.
It’s about a garden gone feral, with flowers drawn from nature but given a fantastical spin – as though plucked from the pages of Jack and the Beanstalk. This is “cottage hardcore”: a bonding of the romanticised rural aesthetic with riotous punk elements, all in a palette of brights toughened up with slashes of black.
If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
A mantelpiece, if you’re lucky enough to have one, is even more worthy.
The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras, hand-painted porcelain candle pots and treasured keepsakes you’ll have picked up on your travels.
If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
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When it comes to furniture, your choice will likely be dictated
-
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
-
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
And interlacing through it all is floriography, the secret language of flowers immortalised in an 1874 book by Robert Tyas. Back then, Victorians were not open with their feelings – so instead gifted flowers that symbolised their emotions. Now, in the lead up to our 10-year anniversary, ‘The Fantastical World of Flora Fantasia’ and its key floral prints (details below) represent the supreme expression of nature – while symbolising ten years of love and creativity in the world of House of Hackney.
If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
A mantelpiece, if you’re lucky enough to have one, is even more worthy.
The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras, hand-painted porcelain candle pots and treasured keepsakes you’ll have picked up on your travels.
If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
-
When it comes to furniture, your choice will likely be dictated
-
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
-
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
We unwind here on evenings and weekends. We entertain here, whether it’s our guests or ourselves – breathing in all the films, music and books that inspire us. We may even work from home or play with the kids here. It’s a lot to ask, and yet the lounge plays these parts seamlessly, shapeshifting to fit our varying moods and needs throughout the day. And that’s without mentioning that as the most social, visible space in our home, we also want our living rooms to look jaw-droppingly cool to anyone who might pop round unannounced.
The trick? To not pitch that seemingly obvious focal point, the television, as the centre of attention. Instead, draw the eye towards something infinitely more beautiful, whether that’s a feature fireplace, a magnificent mirror or an enlivening view out the window. This is one room where exquisite wallpaper can actually play second fiddle for a change, serving as the perfect backdrop to an astonishing piece of art or a gallery of framed photographs.
When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras, hand-painted porcelain candle pots and treasured keepsakes you’ll have picked up on your travels.
If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
A mantelpiece, if you’re lucky enough to have one, is even more worthy.
The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras, hand-painted porcelain candle pots and treasured keepsakes you’ll have picked up on your travels.
If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.
-
When it comes to furniture, your choice will likely be dictated
-
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
-
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
A mantelpiece, if you’re lucky enough to have one, is even more worthy.
The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras, hand-painted porcelain candle pots and treasured keepsakes you’ll have picked up on your travels.
The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras.
A mantelpiece, if you’re lucky enough to have one, is even more worthy.
The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras.
“We will never stop fighting for this planet, for ourselves, our future and for the future of our children and grandchildren.”
- Greta Thunberg, Environmental Activist