In 2011 House of Hackney was founded around a kitchen table in a house in Hackney, London by husband-and-wife team Javvy M Royle and Frieda Gormley. Sharing a passion for interiors and a background in fashion and product design they decided to create what they had been searching for: in the great tradition of British print houses a brand which championed print, colour and texture, taking inspiration from the past but juxtaposing with prints and treatments for a modern statement. After a decade of minimalism the brand captured the zeitgeist and the imagination of a new generation.
Quality of product was paramount to the founder’s vision coupled with a Made in England ethos. Frieda and Javvy travelled around the UK sourcing the best manufacturers in each field, many of whom are specialist family run businesses who have passed on the trade from generation to generation. Today 85% of our designs are produced in the UK. Where the industry exists and the quality of workmanship meets our high standard, we produce it here. Supporting UK manufacturing brings not only an unparalleled quality but also employment, protecting industries for our children’s generation.
British textile designer, poet, novelist and social activist William Morris was a major influence to Frieda and Javvy when they founded House of Hackney. His championing of egalitarian design and well-made product, which was accessible to not only the elite, was instrumental in their mission for House of Hackney.
“I do not want art for a few; any more than education for a few”, William Morris. The HoH founders knew that quality crafted product made by skilled workers came at a price, however they wanted it to be value for what it was – beautiful, well made functional product at an accessible price point. Morris’ adage “Have nothing in your house that you do not know to be useful, or believe to be beautiful” is particularly relevant to House of Hackney.
In 2015 they were approached by the William Morris Gallery with the brief to reimagine William Morris for a new generation. It made for the perfect collaboration not only because of their shared bold, non-conformist approach (both companies were founded in direct reaction to and rebellion against the prevailing aesthetic of their time), but also because of their shared values. Morris was inspired by the natural world and his work had its foundations in sustainability, using locally produced materials and respecting the natural environment. Since its inception, wherever possible House of Hackney has used small scale, skilled British manufacturers to bring its designs to life.
“His principle of coupling beautiful design with a social conscience was a key inspiration in the founding of our own brand, and we are privileged to have been allowed to access his spectacular archive, bringing his works to a new audience.” Frieda Gormley
Today House of Hackney has grown from its roots in a house in Hackney to a new generational brand which balances heritage with modernity, mixing iconic design with style and functionality, with a strong social conscience at the heart of its decisions, supporting British manufacturing in the process. House of Hackney ships directly to the customer worldwide and its collections are stocked in 65 partner stores worldwide. Please see our stockist page for more information. The award –winning House of Hackney Flagship store is located in vibrant Shoreditch, a short 10 minutes walk from London's Liverpool Street Station (voted 3rd Best London Store - Time Out Awards 2014). Housed in a spectacular 2000sq foot townhouse the brand's iconic interiors, fashion and accessories products are available for the first time under one roof.
We welcome you into the House of Hackney.