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Our House was built in 2011 as a reaction to the times: it was an age of austerity and socio-economic unrest; mirrored by the minimalist white boxes we had all come to call home. We were longing to transform our own home in Hackney into a sanctuary away from the outside world, welcoming in vibrant colour and prints inspired by the wonders of nature. We had also wanted to move away from the disposable culture and mass production that dominated our jobs as a product designer (Javvy) and a buyer for a fast-fashion brand (Frieda).

We were drawn to interiors not only because they can be enjoyed by everyone, but because homeware is by its nature less throwaway: when beautifully designed and expertly crafted, it can be cherished for years or even decades to come. And yet we still wanted to defy the then-prevalent trend for identikit designs, and instead create pieces with a strong artistic spirit and light environmental footprint. For us, a product is never just a “product”; everything is designed with a meaning and purpose, and with huge amounts of love and energy poured into it.

The muse behind our collections has always been Mother Nature – our House is known for bringing the outside in. Now, as we celebrate ten years of House of Hackney, we are embarking on a journey to connect more deeply with the earth.

It comes at a moment when we find ourselves emerging into a brave new world. The pandemic has been bittersweet: its effects have sometimes been dispiriting, at other times strangely uplifting. Most of all, it has proven to be a powerful catalyst for change. And so, over the past year, we have all rediscovered what truly matters in life: the people we love, our physical and mental wellbeing, and our fundamental needs as humans.

Time spent in nature is also more important than ever. Going for walks and discovering local fields, marshes and woodland; noticing the seasonal changes; spotting the wildlife that populates our neighbourhoods – all are things that we may not have factored into our daily lives or paid much attention to before, yet have now become a treasured, vital part of our routines.

We must use these reflections to evaluate and identify ways in which can improve our lives. We need to reset, on both a local and global level. At House of Hackney we have always believed that the future is local: we take our name from the village-like borough of London with a creative, multicultural community that is a constant source of inspiration and support. In our new home at the Castle of Trematon in Cornwall, we have met a new collective of inspiring people who have touched our hearts and given us hope. Seismic changes often start right here at a grassroots level – so imagine the momentum of potential if we all tended to our local lands and communities with loving care.

Our House was founded on what we call ‘The 3 Cs’, our guiding principles of creativity, compassion and consciousness. There are three more Cs that also underpin everything we do: community, connectivity and collaboration. We believe we can build a better world – and a better natural world – to live in, if we all hold these values in high regard.

We can already see that happening as we enter an era of a rising collective consciousness. Due to more time spent indoors, we have all learnt to truly appreciate nature and are beginning to build deeper connections with it. We have come to understand how the earth is at the heart of our health (both physical and mental) and our quality of life.

Our ancestors lived in harmony with the earth’s rhythms – and although we may have since lost our way, today’s people of the land are returning to these ancient methods of healing themselves and restoring our ecosystems. The movement is of vital importance, as it has the potential to resolve many of the environmental challenges we face.

So, we feel now is the time for our new labour of love to flourish: the Garden of Tomorrow. If House of Hackney is the “home” of our brand, guiding you on how to create your own personal sanctuary through the magic of interiors, then the Garden of Tomorrow is our metaphorical garden – the place where we will be planting and cultivating ideas, inspiration and hope for the future. It’s where we will sow the seeds of knowledge on how we can all nurture the nature that surrounds us, whether you have a garden of your own, an allotment, perhaps a local park, river or coastline that you volunteer to clean up – even if you live in a city with just a few plants in a window-box for greenery.

The Garden of Tomorrow is where important topics and conversations can bloom, where we will seek collaboration and the exchange of ideas amongst our community (that’s you). We will meet great people doing great things at a local level – from experts to elders, ecologists to astrologists, land healers to Michelin-starred chefs – who have all been inspired to carve out a new way of life inspired by those ancient, harmonious ways.

The Garden of Tomorrow will chart a year in the life of nature’s movements – all that the earth has to teach us and all that it gifts us. Our story will unfold around the Wheel of the Year and the annual pagan festivals, from Imbolc to Yule – taking us from the reawakening of Spring to the peak of Summer, the bounty of Autumn and the drawing in of Winter. 

House of Hackney has always been a platform for our curiosities and budding initiatives – and the Garden of Tomorrow is exactly that. We are on a highly personal journey of learning and discovering, and we are inviting you to join us on that journey. There is much that we do not yet know; we do not have all the answers. But we hope this venture will encourage discussion and provoke thought. And, we hope that as part of our community, you will learn alongside us while sharing your ideas and solutions to the challenges we face in this new world.

This is a very human story of “re-earthing” and “rebirthing”. We are foraging for new meaning to our lives through a deeper connection with the land. And through this unearthing, we aim to present you with a toolkit for engaging with the natural world, drawing from rituals of the past to carve out lives of greater fulfilment in the future.

Welcome to the Garden of Tomorrow.

 

- Frieda and Javvy, founders of House of Hackney

INTERIOR & PHOTOGRAPHY: SARAH DEAN
INTERIOR & PHOTOGRAPHY: SARAH DEAN

INSPIRATION

A Corner of Paradise

Be inspired with ideas for how to make our House your own.

Shop Inspiration

INTERIOR & PHOTOGRAPHY: SARAH DEAN
INTERIOR & PHOTOGRAPHY: SARAH DEAN

In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns, botanicals have the unique power to infuse a room with colour, vitality and life. But amidst all this, the loveliest addition might just be to carve out your own quiet little nook. A snug away from the main action where you can curl up in a comfy chair and hit pause, if only for a moment. In a room where absolutely everything and anything goes, this is truly where the magic happens.

INSPIRATION

A Corner of Paradise

Be inspired with ideas for how to make our House your own.

Shop Inspiration

In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns.

In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns, botanicals have the unique power to infuse a room with colour, vitality and life. But amidst all this, the loveliest addition might just be to carve out your own quiet little nook.

Shop Inspiration

In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns.

In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns, botanicals have the unique power to infuse a room with colour, vitality and life. But amidst all this, the loveliest addition might just be to carve out your own quiet little nook.

Shop Inspiration

@PEARLLOWE

In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns, botanicals have the unique power to infuse a room with colour, vitality and life. But amidst all this, the loveliest addition might just be to carve out your own quiet little nook. A snug away from the main action where you can curl up in a comfy chair and hit pause, if only for a moment. In a room where absolutely everything and anything goes, this is truly where the magic happens.

Shop Inspiration

In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns.

In our House, we also can’t get enough of plants. From clusters of geraniums to giant leafy ferns, botanicals have the unique power to infuse a room with colour, vitality and life. But amidst all this, the loveliest addition might just be to carve out your own quiet little nook.

@PEARLLOWE

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras, hand-painted porcelain candle pots and treasured keepsakes you’ll have picked up on your travels.

The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras.

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras.

Is living in a white-painted box driving you up the wall?

Made from wood pulp sourced from FSC-certified trees, complete with added textile fabrics for strength and stability, our wallpaper is PVC-free and produced using the eco-friendliest methods available.

 

“We will never stop fighting for this planet, for ourselves, our future and for the future of our children and grandchildren.”

- Greta Thunberg, Environmental Activist

INTERIOR & PHOTOGRAPHY: SARAH DEAN

If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.

When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.

FAMILIAR FRIENDS: THE CAT & DOG BOOKENDS
INTO THE WILD: THE FLOWERS OF AVALON