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Leaders of the Pack
Raging against the minimalist machine, we’ve blazed a trail through the magnolia-walled interiors of the 21st century with our painterly prints and exquisite colours. We’re the punks of the design world, ripping up the interiors rule book and demystifying the decorating process. And, we create trends without being ‘trendy’, tapping into the zeitgeist to craft pieces that will last not just season after season, but year after year.
Go Your Own Way
It’s not our way or the highway. Our approach may be fearless, but we’re here to inspire you to live out your interiors dreams – no matter how wild they may (or may not) be. Whether you’re a minimalist, a maximalist or somewhere in between (shall we say, ‘midimalist’?), when it comes to bringing our House into the home, we say be true to your own tastes.
Mother nature is our muse. From tropical palm trees to prowling tigers, our designs bring a sense of the outdoors in. And there’s substance behind our signature style: the botanical beauties and characterful beasts that populate our prints are not just playful, but symbolic of the natural world’s plight and need to be safeguarded.
We sit with the misfits, the ones who see things differently. Our heroes are the likes of 19th century non-conformist William Morris and the grand dames of design – Dorothy Draper, Madeleine Castaing, Sister Parish and Elsie de Wolfe – who challenged conventions between the 1870s and 1950s. United by a bold use of colour and pattern, we stand together to disrupt the status quo.
The city is our playground. We draw upon London’s iconic subcultures and rich history in architecture and textiles, pouring the energy of the capital into our collections. At the heart of it all is Hackney: a vibrant borough with a progressive, independent spirit and a community that’s as multi-cultural and creative as it gets.
A Kind of Magic
We find inspiration in everything. Films, fairy tales, art, the present and the past. For us, music is especially incendiary – the soundtrack we listen to while designing ignites the very ideas and concepts behind each new collection. We take all our cultural references in and make unexpected connections between these influences. The result? A unique alchemy that imbues our prints and palettes.