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Our Story

Intro Block

The original House of Hackney

Back in 2011, when they couldn’t find the bold and unique wallpapers and fabrics they longed to decorate their East London townhouse with, Frieda Gormley and Javvy M Royle came up with the idea for House of Hackney while sitting around their kitchen table. Sharing a passion for interiors and with backgrounds in fashion and product design, they set about creating what they had been searching for; a brand that celebrated print, colour and texture and rebelled against the pervading ‘beige’ aesthetic of the time. Inspired by traditional British print houses, the vision was modern maximalism with an injection of quintessentially English nostalgia. Without a shop or a showroom, the brand’s very first collections were set up and displayed in the pair’s London Fields home; ‘Dalston Rose’, ‘Hackney Empire’ and ‘Queen Bee’ all paying homage to the house’s Victorian roots. The home provided the starting point for the brand and has recently undergone a major renovation in line with House of Hackney’s ever-developing aesthetic.

Left Block
Right Block

Demystifying Interiors

After a decade of minimalism, the brand captured the zeitgeist and imagination of a new generation with an aim to demystify the world of interior design in the process. Named as ‘positive disruptors’ and ‘pioneers’ by the press, the founders wanted to create a brand that would show that bold print and colour could work in any setting. A motto to buy less but buy well underpins House of Hackney’s ethos, also proving that investing in exquisitely original design needn’t cost the earth.

Made in England

Creating products that were made to last was paramount to the founders’ vision and, with their mission realised, Frieda and Javvy spent the following year travelling around the country, relentless in their quest to source the very best manufacturers in each of their fields. Many of House of Hackney’s producers are small-scale, specialist, family-run businesses who have passed their trade down through generations of craftsmen. Today, 85% of our designs are produced in the UK – where the industry exists, and the quality of workmanship meets our high standard, we produce it here. UK manufacturing brings not only an unparalleled quality but also supports employment, protecting industries for our children’s generation. The manifesto of British textile designer, social activist and ‘interiors punk’ William Morris is of major influence and his championing of egalitarian design and well-made product, which was accessible to not only the elite, was instrumental in Frieda and Javvy’s mission for House of Hackney. Morris said, “I do not want art for a few; any more than education for a few”. Frieda and Javvy knew that high-quality products crafted by skilled workers wouldn’t be cheap, however they wanted to ensure the finished product would be sold at an accessible price point.

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A perfect pairing

In 2015, House of Hackney was approached by the William Morris Gallery with a brief to reimagine William Morris’ desigins for a new generation. It made for the perfect collaboration; not only because of our shared take on bold design but also because of our shared values. Morris was inspired by the natural world and his work had its foundations in sustainability, using locally produced materials and respecting the natural environment. “Morris’ principle of coupling beautiful design with a social conscience was a key inspiration in the founding of our own brand, and we are privileged to have been allowed to access his spectacular archive, bringing his works to a new audience.” says Frieda Gormley.

Working in synergy

Over the last seven years, House of Hackney have proudly collaborated with like-minded brands across interiors and fashion. Selective with our partnerships, we choose brands based on their synergy with House of Hackney’s core values. Brands include & Other Stories, Reformation, Puma, Eastpak, Terry de Havilland, and Opening Ceremony.

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The present day

House of Hackney ships directly to customers worldwide and its collections are stocked in 100 partner stores across the globe. Our award-winning flagship store is located in vibrant Shoreditch, a short 10-minute walk from London's Liverpool Street Station and was voted 3rd Best London Store in the Time Out Awards 2014. Housed in a spectacular 2000sq foot townhouse, you’ll find the brand's iconic interiors, fashion and accessories all under one roof. In 2017, House of Hackney won the prestigious Walpole award for Best Emerging Luxury Brand.

We continue to build upon the House, creating unique and inspiring designs that will stand the test of time. We welcome you into the House of Hackney.

Hero Image

Our Story

Intro Block

The original House of Hackney

Back in 2011, when they couldn’t find the bold and unique wallpapers and fabrics they longed to decorate their East London townhouse with, Frieda Gormley and Javvy M Royle came up with the idea for House of Hackney while sitting around their kitchen table. Sharing a passion for interiors and with backgrounds in fashion and product design, they set about creating what they had been searching for; a brand that celebrated print, colour and texture and rebelled against the pervading ‘beige’ aesthetic of the time. Inspired by traditional British print houses, the vision was modern maximalism with an injection of quintessentially English nostalgia. Without a shop or a showroom, the brand’s very first collections were set up and displayed in the pair’s London Fields home; ‘Dalston Rose’, ‘Hackney Empire’ and ‘Queen Bee’ all paying homage to the house’s Victorian roots. The home provided the starting point for the brand and has recently undergone a major renovation in line with House of Hackney’s ever-developing aesthetic.

Left Block
Right Block

Demystifying Interiors

After a decade of minimalism, the brand captured the zeitgeist and imagination of a new generation with an aim to demystify the world of interior design in the process. Named as ‘positive disruptors’ and ‘pioneers’ by the press, the founders wanted to create a brand that would show that bold print and colour could work in any setting. A motto to buy less but buy well underpins House of Hackney’s ethos, also proving that investing in exquisitely original design needn’t cost the earth.

Made in England

Creating products that were made to last was paramount to the founders’ vision and, with their mission realised, Frieda and Javvy spent the following year travelling around the country, relentless in their quest to source the very best manufacturers in each of their fields. Many of House of Hackney’s producers are small-scale, specialist, family-run businesses who have passed their trade down through generations of craftsmen. Today, 85% of our designs are produced in the UK – where the industry exists, and the quality of workmanship meets our high standard, we produce it here. UK manufacturing brings not only an unparalleled quality but also supports employment, protecting industries for our children’s generation. The manifesto of British textile designer, social activist and ‘interiors punk’ William Morris is of major influence and his championing of egalitarian design and well-made product, which was accessible to not only the elite, was instrumental in Frieda and Javvy’s mission for House of Hackney. Morris said, “I do not want art for a few; any more than education for a few”. Frieda and Javvy knew that high-quality products crafted by skilled workers wouldn’t be cheap, however they wanted to ensure the finished product would be sold at an accessible price point.

text

A perfect pairing

In 2015, House of Hackney was approached by the William Morris Gallery with a brief to reimagine William Morris’ desigins for a new generation. It made for the perfect collaboration; not only because of our shared take on bold design but also because of our shared values. Morris was inspired by the natural world and his work had its foundations in sustainability, using locally produced materials and respecting the natural environment. “Morris’ principle of coupling beautiful design with a social conscience was a key inspiration in the founding of our own brand, and we are privileged to have been allowed to access his spectacular archive, bringing his works to a new audience.” says Frieda Gormley.

Working in synergy

Over the last seven years, House of Hackney have proudly collaborated with like-minded brands across interiors and fashion. Selective with our partnerships, we choose brands based on their synergy with House of Hackney’s core values. Brands include & Other Stories, Reformation, Puma, Eastpak, Terry de Havilland, and Opening Ceremony.

image
image
text

The present day

House of Hackney ships directly to customers worldwide and its collections are stocked in 100 partner stores across the globe. Our award-winning flagship store is located in vibrant Shoreditch, a short 10-minute walk from London's Liverpool Street Station and was voted 3rd Best London Store in the Time Out Awards 2014. Housed in a spectacular 2000sq foot townhouse, you’ll find the brand's iconic interiors, fashion and accessories all under one roof. In 2017, House of Hackney won the prestigious Walpole award for Best Emerging Luxury Brand.

We continue to build upon the House, creating unique and inspiring designs that will stand the test of time. We welcome you into the House of Hackney.

BESPOKE CURTAIN ESTIMATE FORM

House of Hackney now offers an exceptional in-house bespoke curtain and blind-making service tailor-made to our customer's requirements.

Our service offers you a wide choice of headings, fabrics and styles to create a truly bespoke window dress. All you need to do is supply your window measurements and follow the easy instructions on screen.

To receive a quotation simply follow the 4 steps below and a member of the team will respond with a quotation within 24 hours:

  • Step 1

    Choose your fabric

  • Step 2

    Select your heading type

  • Step 3

    Enter your measurements

  • Step 4

    Choose your lining

For any queries or if you would like to talk through your needs with the team please contact the customer services team on + 44 (0) 207 739 3901 e-mail : bespoke@houseofhackney.com.


STEP 1 Choose your fabric

FOR ALL FABRIC OPTIONS PLEASE SEE HERE

STEP 2 Select your heading type

  • Pencil
  • Double Pinch
  • Triple Pinch

STEP 3 Enter your measurements (cm)

STEP 4 Choose your lining

BESPOKE BLIND ESTIMATE FORM

House of Hackney now offers an exceptional in-house bespoke curtain and blind-making service tailor-made to our customer's requirements.

Our service offers you a wide choice of headings, fabrics and styles to create a truly bespoke window dress. All you need to do is supply your window measurements and follow the easy instructions on screen.

To receive a quotation simply follow the 5 steps below and a member of the team will respond with a quotation within 24 hours:

  • Step 1

    Choose your fabric

  • Step 2

    Select your
    mechanism type

  • Step 3

    Enter your
    mechanism pully

  • Step 4

    Enter your blind size

  • Step 5

    Enter your lining type

For any queries or if you would like to talk through your needs with the team please contact the customer services team on + 44 (0) 207 739 3901 e-mail : bespoke@houseofhackney.com.


STEP 1 Choose your fabric

FOR ALL FABRIC OPTIONS PLEASE SEE HERE

STEP 2 Select your mechanism type

  • Casset
  • Clean Batten

STEP 3 Enter your mechanism pully

STEP 4 Enter your blind size (cm)

STEP 5 Enter your lining type

Wallpaper Calculator

In order to help you with your wallpaper calculations simply measure your walls and enter your measurements below to estimate how many standard rolls of wallpaper you will need. For larger pattern repeats and complex room shapes please Contact Us for further assistance

Please note that each wallpaper has its own individual attributes so please ensure you have the correct wallpaper selected.

WALL AREA


... rolls needed