Our Values

LEADERS OF THE PACK

Raging against the minimalist machine, we’ve blazed a trail through the magnolia-walled interiors of the 21st century with our painterly prints and exquisite colours. We’re the punks of the design world, ripping up the interiors rule book and demystifying the decorating process. And, we create trends without being ‘trendy’, tapping into the zeitgeist to craft pieces that will last not just season after season, but year after year.

@FIONADUKEINTERIORS. PHOTOGRAPHY: @ANNASTATHAKIPHOTO

GO YOUR OWN WAY

It’s not our way or the highway. Our approach may be fearless, but we’re here to inspire you to live out your interiors dreams – no matter how wild they may (or may not) be. Whether you’re a minimalist, a maximalist or somewhere in between (shall we say, midimalist?), when it comes to bringing our House into the home, we say be true to your own tastes.

If your existing seats are well-loved, but perhaps a little too well-worn, be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.

When it comes to furniture (which can also be a scene stealer in its own right), your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here: will a cosy two-seater sofa be enough, or will you also need a chaise longue and a few ‘bottomans’ for your visitors to park their, um, bottoms on? If your existing seats are well-loved, but perhaps a little too well-worn, recovering them in a new fabric – be it a sumptuous printed velvet or a smooth cotton-linen – can be enough to make you want to snuggle up on them all over again.

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

The last few pieces of the puzzle are the myriad layers and textures that make a space so inviting. Think a coffee table stacked with books and tactile cushions in an intriguing mix of shapes, sizes and patterns – all things which are easy to move around until you find a combination that appeals to you. A mantelpiece, if you’re lucky enough to have one, is even more swoon-worthy with the addition of eye-catching candelabras, hand-painted porcelain candle pots and treasured keepsakes you’ll have picked up on your travels.

When it comes to furniture, your choice will likely be dictated
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here

WILD THINGS

Mother nature is our muse. From tropical palm trees to prowling tigers, our designs bring a sense of the outdoors in. And there’s substance behind our signature style: the botanical beauties and characterful beasts that populate our prints are not just playful, but symbolic of the natural world’s plight and need to be safeguarded.

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

When it comes to furniture, your choice will likely be dictated
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here

INTERIOR: STUDIO PARKINGTON. PHOTOGRAPHY: KARL ROGERS

REBEL REBEL

We sit with the misfits, the ones who see things differently. Our heroes are the likes of 19^th century non-conformist William Morris and the grand dames of design – Dorothy Draper, Madeleine Castaing, Sister Parish and Elsie de Wolfe – who challenged conventions between the 1870s and 1950s. United by a bold use of colour and pattern, we stand together to disrupt the status quo.

LONDON CALLING

The city is our playground. We draw upon London’s iconic subcultures and rich history in architecture and textiles, pouring the energy of the capital into our collections. At the heart of it all is Hackney: a vibrant borough with a progressive, independent spirit and a community that’s as multicultural and creative as it gets.

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

When it comes to furniture, your choice will likely be dictated
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here

A KIND OF MAGIC

We find inspiration in everything. Films, fairy tales, art, the present and the past. For us, music is especially incendiary – the soundtrack we listen to while designing ignites the very ideas and concepts behind each new collection. We take all our cultural references in and make unexpected connections between these influences. The result? A unique alchemy that imbues our prints and palettes.

A mantelpiece, if you’re lucky enough to have one, is even more worthy.

When it comes to furniture, your choice will likely be dictated
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here
When it comes to furniture, your choice will likely be dictated by the number of family members and friends who will regularly be hanging out here

“Guests love an Instagram moment in a bathroom,” says Steve, “so make it a talking point at your next party by filling it with print and colour.” Another top tip for your powder room’s shining moment on social media is to keep your pharmaceuticals behind closed cabinet doors – although a line-up of your prettiest toiletries, carefully curated on the sink, a shelf or trolley, will look Instagram-perfect.

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