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House of Hackney and Pierce & Ward Fantasy Room collaboration

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“Fantasy is the mother of the arts and the origin of marvels.” - Goya

In our Fantasy Room series, we invite inspiring creatives to delve into the House archives to reimagine an iconic print and dream up their very own Fantasy Room.



As the first to create their Fantasy Room, LA dream team - and interior designers to Hollywood’s finest - Pierce & Ward have added their California cool to one of our most fantastical prints, PHANTASIA.

Ripping up the interiors rule book is at the heart of House of Hackney, and with the shared belief that you should live surrounded by what you love, Pierce & Ward’s values are very much aligned.

In their inimitable West Coast style, Pierce & Ward have reimagined the floral wonderland of legendary beasts; painting its dragons, toadstools and wooded gardens in subtle, warming neutrals with the addition of a contemporary stripe and chic polka dots, creating a limited edition collection of sustainable wallpaper, luxury fabric and accessories that is available for 6 months.

“No one project is the same for us. Your home is a space that says so much about you as a person, somewhere you can truly be yourself, and so we always encourage our clients to build a room with objects they adore, that reflect who they are and what they love. Just how House of Hackney encourages people to decorate, there is no hard and fast rule when designing your home, it’s whatever makes your heart sing.” Emily Ward

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Regularly featured in the AD100, Pierce & Ward’s clients read like a who’s who of Hollywood, including Leonardo DiCaprio, Brie Larson, Karen Elson and Dakota Johnson. Knowing that chic should never be shabby and glamour can co-exist with comfort, the duo carved out a style that transcends eclectic into an electric collective.

US queens of the interiors scene, Louisa Pierce and Emily Ward, were immediately drawn to the mythical spirit of our PHANTASIA print. Originally available in six bold colourways, the print is inspired by the wildly beautiful gardens and ancient woodland that surround House of Hackney founder's Frieda and Javvy’s Cornish home, the Castle of Trematon.

Reflecting House of Hackney’s B Corp status, the entire collection is made using sustainable materials and methods, and is made-to-order - minimising waste. And, of course, with each item sold, we purchase and protect 35 square metres of forest thanks to our partnership with the World Land Trust.

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We caught up with Louisa and Emily of Pierce & Ward to uncover the design process and transformation of their Fantasy Room, plus their number one piece of interior advice. Discover the conversation here.

“We have always felt that romances can be made richer, inspirations cleaner and futures brighter if surrounded by undeniable beauty. It was breathtaking seeing the print come alive.” Louisa Pierce

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The limited edition Fantasy Room collection is available until February 2023.

Escape to the world of PHANTASIA with this magical collaboration.


We believe music is the best finishing touch to a home.

In honour of our NEW House of Hackney x Pierce & Ward collaboration, we have created this soundtrack - so sit back, relax and imagine you're in LA on a lazy autumn Sunday.


Shop House of Hackney x Pierce & Ward in our LA pop-up at Pierce & Ward’s Los Feliz store, our London flagship and online.